Leo Burnett
Me and my partner, Ariane were late coming to the 2nd session of Raw School 2010. It was raining when we left the office, running on deadline with 24 entries of print ad. C'mon, 24 entries, 4 subjects, 3 executions and 2 ideas for each subject. Our heads were rolling like coconut trying to squeeze out the last drop of water from it. When we arrive, the 50 boxes that the facilitator was discussing was already on the 6th box. We never caught up, we just wrote down whatever we have started and there was no way we were able to participate on filling in on our own 50 boxes.
How could you possibly fill in 50 boxes with 50 ideas for one subject? Damn, never thought it was possible and there could be more than that. It's like looking at one subject on different angle: up, side, down, back, front, 45 degrees, 90 degrees, however you want to look at it, different ideas will come out.
That's what I like about sales so much (or advertising for that matter), you have ways to perfect your product, use its limitation to your advantage and convince people to engage with your ideas. Isn't that amazing?
The happiest part of our session is that having one (1) entry qualified on the contest. It was a teary-eyed moment for me and my partner. We had this thought running on our minds that at last, our Agency's going to make some noise and we're doing it! The hell with those people who thought we'd never going to make it, who told us there's no future for us! Of course not! We're only beginning. And we just had the best foot forward. My partner's a year-fresh from advertising school and I'm just a late bloomer in advertising with X number of experience in sales. How's that as starters, huh?
There's just so more and we're so excited of what we could make in the next sessions of Raw School 2010 ;)
Here are the entries that we submitted for our first assignment. The first image qualified and earned a point for the contest!
This is a YOU ad as conceptualized by my partner, Ariane Denise Lunod for herself.
Collaborators:
MBBasco - Contributor for Copy
Albert Villasis - Graphics and Design
The following are the other entries we submitted as collaborated by the three of us:
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